Give every page one job
Start with the questions a visitor needs answered before contacting you: what you do, who it is for, why they can trust the information, and how to reach you. The page map below is a working example for a service business. We adapt it to the business; page count is a limit, not a target.
A focused five-page map
- Home: state the main offer and route visitors to the right service or enquiry.
- Services: explain what is included and which job types are a fit.
- Work or proof: show permissioned projects, reviews or credentials with context.
- About: answer who will deliver the work and what makes the process credible.
- Contact: provide a direct call path and a form that reaches the right inbox.
When ten pages earn their place
Keep the five core pages, then add three service pages if those services have different buyer questions or scopes. Add one process page that explains intake, timing and handoff, and one useful FAQ or guide page based on real customer questions. The service pages should contain distinct examples and answers. Repeating the same paragraph under three headings will not help the buyer.
When fifteen pages make sense
Add up to five more pages only when they serve a real need: another distinct service, a customer type with a different decision path, a detailed case study the client permits us to publish, a comparison buyers ask for, or a guide that answers a recurring question. A separate city page is useful only if the service, proof and local detail are genuinely different there.
How we choose your map
We review your services, audience, service area, business facts and existing proof. Before the build deposit, you receive a page list with the purpose of each page and a written launch date. You approve the facts that appear in the finished copy. See package prices or discuss a map for your business.
Choose pages by the questions they answer
These maps follow our published package limits. Keep the smallest map that explains the real services, proof and contact path; an unused page adds work without helping a buyer.