Check the path in the order a customer sees it
- The search and page match. A visitor looking for deck repair should land on a page that actually explains deck repair, not a general list of everything you do.
- The first screen answers the question. State the service, area, proof and obvious next step without making someone scroll through a slogan.
- Contact works on a phone. Tap the number. Send a test form. Check the inbox and the visitor's confirmation.
- Someone owns the reply. Record when the request arrived and who will respond. A successful form submission is not a booked job.
A one-hour test
Choose one important service page. Open it on a phone you do not use for editing the site. Ask someone unfamiliar with the business to say what service it offers and how to contact you. Then send a test enquiry and confirm that it reaches the right inbox. If that fails, fix the path before buying more visits.
Next, use your search report and enquiry records to compare the page people visited with the question they searched and the messages you received. High visits with no suitable enquiries may mean the page attracts the wrong intent. Suitable enquiries that wait in an inbox may point to a response problem instead.
What each fix addresses
- Unclear page or broken form: improve the website.
- Relevant enquiries that are missed: consider Lead Catcher.
- Several connected gaps: map the whole path with Growth Systems.
Choose the fix that matches the failure you can reproduce, then compare suitable enquiries and response handling before and after the change.
Record what happens
Save the test date, page, device, delivery result and inbox owner. Use your own search, enquiry and sales records to judge whether the next change helped.